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03/01/2026 ELECTRICAL

Pritchard Critical Power

Pontypool, Wales

A 30-year veteran electrician pivoting to specialist data centre and AI compute infrastructure. Bold, industrial brand that stands apart from generic trade websites.

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DAYSFrom Brief
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PAGES
B2B
FOCUS

The Challenge

Gareth Pritchard had 30 years of electrical experience but his existing brand was generic — lost among thousands of UK sparkies. As he pivoted to specialist data centre work, he needed a website that signalled serious capability, not domestic call-outs.

The Solution

We created Pritchard Critical Power — a complete rebrand with an industrial aesthetic (anthracite black, molten copper) that photographs beautifully against server rooms. Five pages of conversion-focused copy, B2B positioning, and technical credibility signals.

The Result

A distinctive online presence that positions Gareth for the contracts he actually wants — data centre operators, colocation providers, and enterprise IT teams.

"The site looks nothing like any other electrical contractor in Wales. That’s exactly what I wanted. Now when I’m tendering for data centre work, I look the part."

— Gareth Pritchard, Managing Director
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02/01/2026 EDUCATION

Dunnet House School

Caithness, Scotland

An independent primary school in the Scottish Highlands. Warm, sophisticated design that conveys trust to parents — while meeting Education Scotland compliance.

9
DAYSFrom Brief
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PAGES
100%
COMPLIANT

The Challenge

Dunnet House School needed to modernize its digital presence without losing the warmth and family atmosphere that defines it. The previous site was outdated and didn't clearly communicate their unique value proposition to prospective parents.

The Solution

We designed a welcoming, accessible website using a soft, sophisticated color palette that reflects the school's heritage. The new structure simplifies navigation for parents while ensuring all regulatory information is easily found.

The Result

A compliant, engaging website that truly represents the school's ethos. Initial feedback from parents has been overwhelmingly positive, citing ease of use and the warm, inviting visual design.

"Finally, a website that shows parents what we’re really like. It feels like us — not like a generic school template."

— Mrs Fiona MacLeod, Headteacher

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